ATWIMA MPONUA HOLDS DURBAR FOR ITS PRESTIGE CUSTOMERS
At Atwima Mponua Rural Bank PLC, we consider the voice of the customer vital to everything we do. In view of this, the bank organized a two (2) day durbar for its prestigious customers at Golden Bean hotel in Kumasi recently.In his welcome address, the Chief Executive Officer of the bank Mr. Felix Owusu-Achiaw expressed his profound gratitude to the customers for their continuous support to the bank in spite of difficulties occasioned by the COVID-19 pandemic.
According to him, the presence the customers and their contributions would assist the bank provide customer-oriented, high quality products and services. In attendance were customers comprising of individuals, small and medium scale enterprises, large local corporate and non-governmental organizations etc. They were drawn from Abuakwa, Akropong, Bantama, Mankranso, Toase, Suame and Sofoline Branches of the Bank. A similar exercise will be organized for the bank’s customers at Bibiani Branch, located in the Western North region of Ghana soon.
On her part, the Board Chairperson of the Bank Mrs. Constance Phyllis Puttick who gave the keynote address, reiterated the importance of the durbar and said it was critical that such meetings are organized periodically so that the Board and Management would know whether or not the services being provided meet customer expectations. She pleaded with the attendees to feel free and use the platform to communicate the bank’s shortfalls. Such feedbacks from customers are critical for improved services.She further encouraged the prestige customers to buy the bank’s shares, so they can become part-owners of the bank.
The Atwima Mponua Rural Bank is to leverage its customer service relations to strengthen the shareholdings of the bank on the back of increasing competition within the rural banking sector.
Mrs Puttick said this at a two-day customer forum organised by the bank for its prestigious bankers. The event was to create avenues for further customer feedback.The forum created a platform for the bank to have a personal engagement with its prestige customers and draw from the feedback gathered in their interactions to continue to develop tailor-made products and services to meet their changing needs.
“We need to get these customers to come on board with us not only to save with us or take credit but we want them to also own the bank; we have encouraged them to buy shares to be part of the bank because when you are part of the bank, you don’t see the need to go to sister banks but become committed to protecting your stake,” she said.
Mrs Puttick maintained that while things were looking good, the bank had almost exceeded its budget for credit lines for the first quarter. This gives us the platform to talk to our customers more, to further appreciate their challenges, including the things they want us to improve, as well as share with them the new things we have brought on board, she said.She observed that the bank did not encourage ‘armchair banking’ but rather prioritised taking banking services to the doorstep of customers.
We want these people to feel so much cherished by the bank regardless of their contributions, and encourage all the customers to continue to invest in the bank to enable the future generations to also benefit,” she said.
The Chief Executive of Atwima Mponua Rural Bank, Mr Felix Owusu Akyaw, reiterated that the bank existed because of the customers.He, therefore, appealed to them to continue to provide feedback to improve the services and products offered.